Img Alt Gen Pro Licence

End-User License Agreement (EULA)

Effective Date: October 27, 2025

Provider: Arctic Fox Developments, 22 Thomas Street, Abertridwr, Caerphilly, United Kingdom CF83 4AZ

Contact: contact@arcticfoxdevelopments

This End-User License Agreement (“EULA”) is a legal agreement between Arctic Fox Developments (“Provider,” “we,” “us,” “our”) and the end user (“you” or “Customer”). It governs your use of (a) the IMG Alt Gen WordPress client plugin and related software components (collectively, the “Software”), and (b) the hosted AI alt-text generation service and related features (the “Service”). If you are entering into this EULA on behalf of an entity, you represent that you have authority to bind that entity; “you” and “Customer” will mean that entity.

By installing, accessing, or using the Software or Service, you agree to this EULA, our Terms of Service and our Privacy Policy (together, the “Agreement”). If you do not agree, do not install or use the Software or Service.

1. Eligibility; Accounts

You must be at least 16 years old to use the Software or Service. You agree to provide accurate account information, keep credentials confidential, and promptly notify us of any unauthorized use.

2. Scope; Relationship to Open-Source Components

2.1 SaaS Interface. The Software functions as an interface to the hosted Service. Core functionality (AI processing, token metering, usage) runs on our infrastructure or that of our subprocessors.

2.2 GPL Notice (WordPress.org client). Portions of the Software distributed via the WordPress Plugin Directory are licensed under GPLv2 or later. Nothing in this EULA limits or conditions your rights under the GPL for those components. Where the GPL applies, its terms control for the covered code.

2.3 Non-GPL Materials. This EULA governs (i) our Service, (ii) any Software or components not covered by the GPL (if provided directly by us outside the WordPress.org directory), (iii) non-code assets (branding, UI, content), and (iv) your use of outputs generated by the Service.

3. License Grant; Restrictions

3.1 License. Subject to the Agreement, we grant you a limited, non-exclusive, non-transferable license to install and use the Software, in executable form, solely to access and use the Service for your internal business or personal site operations.

3.2 Restrictions. Except where permitted by the GPL for GPL-licensed portions or by applicable law, you shall not:

(a) sublicense, lease, or resell the Software or Service;

(b) reverse engineer, decompile, or attempt to derive source code (other than to the extent the GPL or law expressly permits);

(c) remove proprietary notices, trademarks, or labels;

(d) circumvent technical measures, rate limits, or usage controls;

(e) use the Software or Service for unlawful purposes, to infringe rights, or to transmit malicious code;

(f) share credentials outside your organization or beyond your plan scope.

3.3 Fair Use and Limits. We may apply reasonable rate limits, batch caps, and concurrency controls to preserve stability.

4. Customer Content; Outputs

4.1 Definitions. “Customer Content” means images/media and related metadata you submit for alt-text generation. “Outputs” means the alt text and related results produced by the Service.

4.2 Ownership. You retain your rights in Customer Content. As between the parties, subject to Section 4.3, you also own Outputs.

4.3 License to Provider. You grant us and our subprocessors a worldwide, non-exclusive license to host, process, transform, and transmit Customer Content and Outputs solely to deliver and support the Service (including minimal transient caching for reliability, abuse prevention, and troubleshooting).

4.4 Model Training. By default, we do not use Customer Content or Outputs to train models unless you expressly opt in.

4.5 Retention. We do not retain customer media beyond transient processing necessary to deliver the Outputs, except short-lived caches for reliability and security. See the Privacy Policy for details.

4.6 Review & Suitability. AI outputs may be inaccurate or incomplete. You are responsible for reviewing Outputs before using them on your sites (e.g., for accessibility and brand compliance).

5. Payment; Tokens; Refunds

Payment, billing, and plan terms are governed by the Terms of Service. For clarity:

  • We use Stripe to process payments; we do not store full card numbers.
  • You may request a refund of unused tokens by emailing contact@arcticfoxdevelopments. Refunds are issued at the closest package amount to your remaining token balance (current reference packages include: 50/0.99; 100/1.89; 250/4.49; 500/8.49; 1,000/15.99; 2,500/37.49; 5,000/69.99; 10,000/129.99; 25,000/299.99). Transaction fees may be netted where permitted by law.

6. Open-Source; Third-Party Services

6.1 Open-Source Components. The Software may include or link to open-source components subject to their own licenses. Those licenses govern that code. For WordPress.org distribution, the client plugin is licensed under GPLv2 or later.

6.2 Third-Party Services. We rely on trusted providers (e.g., Hostinger for hosting, Stripe for payments). Your use of the Service constitutes agreement to such processing as described in the Privacy Policy. We remain responsible for our subprocessors under data-protection terms.

7. Updates; Support; Availability

7.1 Updates. We may provide updates, patches, or new releases. Continued use may require installing the latest version.

7.2 Support. Support channels and targets are described in our documentation or your account.

7.3 Availability. We aim for high availability but do not guarantee uninterrupted operation. Maintenance windows may occur.

8. Security; Data Protection

We implement reasonable technical and organizational measures. No system is perfectly secure; you are responsible for your environment (e.g., WordPress access control, plugin updates). Personal data is handled per our Privacy Policy.

9. Term; Suspension; Termination

9.1 Term. This EULA is effective from your first installation or use and continues until terminated.

9.2 Suspension. We may suspend access for non-payment, security risks, legal compliance, or breach.

9.3 Termination. Either party may terminate for material breach not cured within a reasonable period. You may stop using and uninstall the Software at any time. Upon termination, your license to the Software (other than GPL-licensed portions) and your access to the Service cease; Sections intended to survive (e.g., 4, 8–12) continue.

10. Warranties; Disclaimers

EXCEPT AS REQUIRED BY LAW OR EXPRESSLY STATED IN WRITING, THE SOFTWARE, SERVICE, AND OUTPUTS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY. You bear responsibility for reviewing Outputs prior to deployment.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL PROVIDER OR ITS SUPPLIERS BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL. OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE AGREEMENT WILL NOT EXCEED THE AMOUNTS YOU PAID TO PROVIDER IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.

12. Indemnification

You will defend and indemnify Provider against third-party claims, damages, liabilities, and costs (including reasonable legal fees) arising from (a) your unlawful use of the Software or Service, (b) Customer Content you submit, or (c) your breach of this EULA or applicable law.

13. Export; Sanctions; Compliance

You will comply with applicable export control, sanctions, and anti-corruption laws. You represent you are not located in, under the control of, or a national/resident of any restricted jurisdiction.

14. Governing Law; Venue

This EULA and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it shall be governed by the laws of England and Wales, without regard to conflict-of-laws principles. The courts of England and Wales shall have exclusive jurisdiction, except that either party may seek interim injunctive relief in any court of competent jurisdiction.

15. Changes to this EULA

We may update this EULA from time to time. Material changes will be notified in-product or by email. Your continued use of the Software or Service after the effective date constitutes acceptance of the updated EULA.

16. Contact

Arctic Fox Developments

22 Thomas Street, Abertridwr, Caerphilly, United Kingdom CF83 4AZ

contact@arcticfoxdevelopments